Articles
DOI DOI: 10.5281/zenodo.14426706

The Impact of Digital Marketing in Albania and Kosovo: A Comparative Analysis

Blerim Kola1, Gjermizi Jehona 1
  1. 1 Fakulteti i Biznesit, UAMD

Abstract

This article conducts a comprehensive comparative analysis of the impact of digital marketing in Albania and Kosovo. The analysis delves into key aspects, including current trends, challenges, opportunities, and the transformative effects of the COVID-19 pandemic on digital marketing strategies. 

The comparison between Albania and Kosovo throughout the analysis highlights both commonalities and distinctions, offering a nuanced understanding of the respective digital marketing landscapes. The article concludes with recommendations for enhancing digital marketing practices in these regions and provides insights into future prospects and anticipated developments in the ever-evolving field of digital marketing.

This research contributes to the broader discourse on digital marketing by offering a localized perspective, enriching our understanding of how these strategies evolve in specific cultural and economic contexts.

How to Cite

Kola, B., & Jehona , G. (2024). The Impact of Digital Marketing in Albania and Kosovo: A Comparative Analysis. Transnational Academic Journal of Economics, 1(3), 261–265. https://doi.org/10.5281/zenodo.14426706
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